Lucy Pet Products Acquires Breeder’s Choice Pet Foods
Published: Oct 23rd, 2020
Joey Herrick, founder, and CEO of Lucy Pet Products in Westlake Village, Calif., has purchased breeder’s Choice Pet Foods, a manufacturer of specialty super-premium dry dog and cat foods.
The new Breeder’s Choice Pet Foods, LLC is a privately held ownership group of Southern California businesspeople led by Herrick and Rick Rockhill, COO of Lucy Pet Products, and a former executive at Natural Balance and Petco. The group also includes Los Angeles Dodger legend Orel Hershiser, Spanish Dodger baseball broadcast team Jaime Jarrin and his son Jorge Jarrin, Frank Koch, a former executive with Nature’s Recipe and Natural Balance, and Rick Taylor, former Breeder’s Choice president and son of the original owner.
Dodgers fan cutout program to unleash Pups at the Park presented by Lucy Pet Foods Press Release
Published: July 22, 2020
Special dog cutout section on sale now, net proceeds to benefit Los Angeles Dodgers Foundation. LOS ANGELES – Dodger fans and dog owners can now purchase a Los Angeles Dodgers Fan Cutout for their dog. With over 4,500 fan cutouts sold so far, the Los Angeles Dodgers will launch Pups at the Park presented by Lucy Pet Foods, a special section just for its four-legged fans. For $149, fans can include their dogs in Loge sections 143 and 145. Net proceeds from the sale of cutouts will benefit the Los Angeles Dodgers Foundation.
Westlake man takes pet message on the road Press Release
Westlake Village resident Joey Herrick has taken his concerns about pet overpopulation to the streets. Herrick is the founder of the Lucy Pet Foundation, a nonprofit organization that operates a mobile pet neutering clinic for low-income residents in Los Angeles. He founded Lucy Pet in 2013 as a way to serve the community by reducing the number of unwanted pets.
Lucy Pet’s “Paws for Life” 2018 Tournament of Roses Parade Float to Feature Heroic Dogs and (Even a Cat) that Have Saved, Protected, and “Made a Difference” in Human Lives! Lucy Pet presents stories that exemplify the most profound relationship:‘the human-animal bond.’
Can Your Dog Surf? Find Out on the Ford-powered Lucy Pet’s Gnarly Crankin’ K9 Wave Tour
DEARBORN, Mich., Sept. 6, 2017 – Ford and Lucy Pet are giving pet owners the chance to see if their furry friends can “hang ten” with professional surfing dogs and cats at a number of Bark at the Park and other events through the fall.
Lucy Pet Foundation Chief Veterinary Officer Dr. Karen Halligan and Founder Joey Herrick Deploy to Brazoria County SPCA to Assist Animals Affected by Hurricane Harvey. Dr. Halligan will administer medical aid to animals suffering from upper respiratory problems, skin infections, ringworm, and all other effects of Hurricane Harvey.
Lucy Pet’s Gnarly Crankin’ K9 Wave Maker, Surfing Dogs and Even a Surfing Cat are Coming to New Jersey for First-Ever International World Dog Pet Expo! Educational seminars will include veterinary surgeon Karen “Doc” Halligan presenting money saving tips to reduce your vet bills and Dr. Rachel Jones, an expert in holistic pet care, will demonstrate pet chiropractic exams.
In an effort to recognize the efforts of pet specialty retailers across North America, Lucy Pet is asking consumers to identify their favorite neighborhood pet stores. The company is looking for consumers to explain what makes the store special, and consumers who submit winning entries will receive a free bag of Lucy Pet Formulas for Life pet food, plus valuable coupons. Retail stores that are chosen will win $300 worth of Lucy Pet Formulas for Life dog and cat food.
Calling All Canadian Surfin’ Dogs! Lucy Pet’s Gnarly Crankin’ K-9 Wave Maker is Headed to Woofstock, Toronto: North America’s Largest Outdoor Dog Festival. Lucy Pet’s Gnarly Crankin’ K-9 Wave Maker Kicks-Off ‘Wave Tour II’ This Year including Canada for the First Time.
Joey Herrick, a Trailblazer in the World of Natural Pet Foods, Announces the Debut of Lucy Pet Formulas For Life™ – Innovative new pet food uses new science of dietary fiber and prebiotics to help promote gut health to improve pet well being.
The Lucy Pet’s Gnarly Crankin’ K9 Wave Maker 2017 Tournament of Roses Parade float, built by Fiesta Floats, has been officially certified as the longest and heaviest single chassis float ever in parade history.