Our Team

Rick Rockhill is Chief Operating Officer and Partner at Lucy Pet Products. Rick has over 20 years of pet industry experience, including Pet Care Superstores, Petco, Natural Balance Pet Foods and Big Heart Pet Brands. His senior executive leadership includes merchandising, innovation, product development, sales, and marketing throughout North America, Europe, and Asia.

Rick’s two decades in the pet specialty industry includes the deep expertise of nutrition and consumables products, including super-premium, natural dog and cat food. He led the development of the natural food category at a major pet specialty retailer in the US and set their standards for natural products. He frequently attends and participates in pet food nutrition educational conferences and has worked closely with the leading pet food manufacturing plants across the United States and the European Union.

He frequently shares his pet industry expertise as a public speaker and conducts seminars to assist businesses and non-profit animal organizations worldwide. He presently serves on the Innovation Team at a major ingredient supplier to the pet industry. During the past four years, he has served on various Boards of Directors; The Lucy Pet Foundation, Zarhill Partners Group, and on the Advisory Board of a private pet industry manufacturing corporation.

Rick says: “Our goal at Lucy Pet is to provide solutions to pet parents by offering unique and high-quality products. It is a privilege to be able to give back to animals with Lucy Pet Products because profits help fund the Lucy Pet Foundation to reduce the rates of unnecessary euthanasia of dogs and cats.”

Rick is passionate about pets, animal advocacy, and philanthropy that makes a difference. He has more than a decade of experience with charitable fundraising through National Guide Dog Month, National Service Dog Month, and the Helping Heroes Campaigns, which collectively raised over $7 million. Rick’s personal interest and support for animal advocacy have included the Guide Dogs of the Desert, Animal Samaritans, and Actors & Others for Animals.

Rick lives in Southern California with “Adele”, a Standard Poodle rescue, “Miss Ellie” a Labradoodle rescue, and “Sheldon” a Standard Poodle.