Joey Herrick , The Founder of Lucy Pet Products and former President and co-founder of Natural Balance Pet Foods
Joey Herrick is the President and founder of The Lucy Pet Foundation an animal charity based in Thousand Oaks, CA.
The Mission of The Lucy Pet Foundation is to reduce pet overpopulation by funding mobile spay/neuter clinics across the country and to support causes that benefit animal welfare. “Lucy” is the name of a female Chihuahua mix that was rescued by the Herrick family. She was found wandering in the mountains; completely covered with dirt, toenails curling under, tire marks on her back and malnourished. A few weeks after she was rescued, she gave birth to five puppies. Lucy and her pups became the inspiration for The Lucy Pet Foundation. Today Lucy is ten years old and comes to the office regularly to check on her Foundation.
Joey has a long record of supporting animals in need, with over 30 years of hands-on help. While Joey owned Natural Balance Pet Foods, he donated millions of pounds of food to animal rescue groups because it was his belief that they were the ones who were saving animal lives. He saw first hand how local rescue groups were going into the shelters, taking animals off death row and placing them into foster homes. After he sold Natural Balance in July 2013, he committed himself to do everything he could to help stop the 80,000 dogs and cats a week from being euthanized due to pet overpopulation. Since he started the Lucy Pet Foundation in 2013, Herrick has spent over $1.9M of his own money operating mobile spay and neuter trucks in Southern California to provide low or no-cost spay and neuter services. As of April 2016, the Lucy Pet Foundation has spayed, neutered or vaccinated over 11,000 animals.
The reputation for the quality work that the Foundation does has been recognized by the City of Los Angeles. In January 2016, they awarded the Lucy Pet Foundation a multi-year, $500,000 per year contract to spay/neuter 10,000 animals over the next two years. The Lucy Pet Foundation is also the recipient of a $50,000 grant from the Petco Foundation to perform spay/neuters in local communities. In order for Herrick to achieve his goal to lower euthanasia rates nationwide, he founded Lucy Pet Products, which develops innovative products for the pet specialty retail channel. 100% of the profits from Lucy Pet Products will go to help fund the Lucy Pet Foundation to provide more spay/neuter and animal-related causes.
Rick Rockhill is Executive Vice President and Partner at Lucy Pet Products. Rick has over 20 years of pet industry experience
Rick Rockhill is Executive Vice President and Partner at Lucy Pet Products.
Rick Rockhill is Executive Vice President and Partner at Lucy Pet Products. Rick has over 20 years of pet industry experience, including Pet Care Superstores, Petco, Natural Balance Pet Foods and Big Heart Pet Brands. His senior executive leadership includes merchandising, innovation, product development, sales, and marketing throughout North America, Europe, and Asia.
Rick’s two decades in the pet specialty industry includes the deep expertise of consumables products, including super-premium, natural dog and cat food nutrition. He led the development of the natural food category at a major pet specialty retailer in the US and set their standards for natural products. He frequently attends and participates in pet food nutrition educational conferences and has worked closely with the leading pet food manufacturing plants across the United States and the European Union.
He frequently shares his pet industry expertise as a public speaker and conducts seminars to assist businesses and non-profit animal organizations worldwide. For the past four years, he has served on various Boards of Directors; The Lucy Pet Foundation, Zarhill Partners Group, and on the Advisory Board of a private pet industry manufacturing corporation.
Rick says: “Our goal at Lucy Pet is to provide solutions to pet parents by offering unique and high-quality products made in the U.S. It is a privilege to be able to give back to animals with Lucy Pet Products, because profits help fund the Lucy Pet Foundation to reduce the rates of unnecessary euthanasia of dogs and cats.”
Rick is passionate about pets, animal advocacy, and philanthropy that makes a difference. He has more than a decade of experience with charitable fundraising through National Guide Dog Month, National Service Dog Month, and the Helping Heroes Campaigns, which collectively raised over $7 million. Rick’s personal interest and support for animal advocacy have included the Guide Dogs of the Desert, the Petco Foundation, Animal Samaritans, and Actors & Others for Animals.
Rick lives in Southern California with “Miss Ellie” a Labradoodle rescue, and “Sheldon” a Standard Poodle.
Karen “Doc” HalliganRenowned veterinarian, author, and celebrity spokesperson Karen “Doc” Halligan and the Chief Veterinary Officer of The Lucy Pet Foundation has developed a distinguished veterinary medical career while establishing herself as a national authority on animals. She was a sought-after pet health expert and featured spokesperson in the media during the pet-food recall crisis and provided veterinary care at ground zero in Louisiana in the aftermath of Hurricane Katrina.
Doc Halligan is the author of the award-winning book Doc Halligan’s What Every Pet Owner Should Know: Prescriptions for Happy, Healthy Cats and Dogs (HarperCollins, 2007) and has authored numerous articles for PARADE magazine and other media. She has appeared regularly on television on the Katie Couric show, Doctors, Bonnie Hunt Show, Kelly and Michael, the Today Show, the Mike and Juliet Show, iVillage Live, Dr. Drew’s Lifechangers, The Insider, CBS Early Morning Show, Fox and Friends, Dog Tales, Animal Rescue 911 and Extra TV.
In addition to being a skilled surgeon in spay/neuter techniques; she was the director of veterinary services for the spcaLA for over twelve years and is an expert in animal-cruelty, having prepared in excess of over one hundred cases for trial as well as testifying as an expert witness. Additionally, she has presented lectures to law enforcement on the successful use of forensics in animal cruelty prosecution. For the past three years, she has served on the board of directors of the American Red Cross of Santa Monica and is currently developing emergency service protocols for pet owners that can serve as a national model. You can learn more at her website www.dochalligan.com
Betsy Martin, Director of Marketing and Product Development, for Lucy Pet Products.
Betsy Martin has been working in the pet industry for almost 30 years. She has been involved with animal rescue since she was a child and has worked with The Lucy Pet Foundation since its inception. Betsy has 5 rescue dogs and many rescue cats, as well as a potbellied pig.
For the past 17 years, Betsy has followed Joey Herrick through her career in the pet industry and is currently Director of marketing and product development with Lucy Pet Products.
Ryan “Litter Box Bob”, Spokesperson for the Lucy Pet Foundation and Lucy Pet Products.
Ryan “Litter Box Bob”
Ryan “Litter Box Bob” Beard is a spokesperson for the Lucy Pet Foundation and Lucy Pet Products. Ryan grew up in the New Forest in the south of England surrounded by wild horses, cows, pigs, donkeys and of course many cats and dogs. His chores when he was a young boy consisted of picking up eggs from the local farm and picking up complimentary horse manure for the roses in the garden.
Ryan moved to the United States to study acting at The American Academy of Dramatic Arts where he graduated and was presented by Brian Henson and Alfred Molina with the Best Actor Award in his graduating class. Since then Ryan has gone on to star in many films, commercials, television shows and live shows. Ryan has always enjoyed entertaining and now he holds the renowned Cats Incredible litter box around his neck to ask the entire World what they can smell.
Ryan loves the adventure and also helps with Lucy Pet Foundation’s spay and neuter van speaking with both the animal and human guests to make sure they are comfortable and have everything they need. He also visits schools with Doc Halligan, Surfin’ Jack, and Ricky the Rescue to educate children and has starred in five Cats Incredible television commercials. Ryan also presents a show on YouTube entitled, “The Adventures of Litter Box Bob”.
A core squad member of the Lucy Pet Foundation and, as a former rescue herself, an ambassador for shelter pets everywhere!
Surfin’ Jack is a 3-year-old Golden Retriever/Saluki mix rescued from the Los Angeles East Valley Animal Shelter. She is the Spokesdog for the Lucy Pet Foundation and Chief Product Coordinator for Lucy Pet Products!
A core squad member of the Lucy Pet Foundation and, as a former rescue herself, an ambassador for shelter pets everywhere! Jack is also a registered service dog. She gives the paw stamp of approval for all Lucy Pet Products. Surfin’ Jack’s fun-loving personality was the inspiration for her own Surfin’ Jack line of shampoo and leave-in conditioner for pups!
In February 2015, Surfin’ Jack and Ricky starred in “The Lucy Bowl” TV commercial, which aired on Super Bowl Sunday and became one of the top 10 TV commercials of the year. Surfin’ Jack loves to surf, as well as traveling to stores and pet events, meeting pets and people! Have you seen Surfin’ Jack visiting some of our retailers or maybe a show? If you take a pic, make sure to tag us #lucypetproducts so we can feature your photo with Surfin’ Jack in our #fanphoto Fridays! Watch for Surfin’ Jack on our National Tour with Lucy Pet’s Gnarly Crankin’ K-9 Wavemaker as we search for amazing surfing dogs!
Ricky is the Feline Ambassador of Good Will to all who visit The Lucy Pet Foundation and Lucy Pet Products.
Ricky the Rescue Cat
Ricky the Rescue Cat is approximately 2 years old. He was adopted from SEAACA Animal Shelter, Los Angeles, CA. Ricky is the Feline Ambassador of Good Will to all who visit The Lucy Pet Foundation and Lucy Pet Products. He is a highly discerning and hard working Spokescat of the Lucy Pet Foundation and does quality assurance for Lucy Pet Products! In February 2015, Surfin’ Jack and Ricky starred in “The Lucy Bowl” TV commercial, which aired on Super Bowl Sunday and became one of the top 10 TV commercials of the year.
Ricky’s best pal is Ethel, who hangs with him on his off days at The Lucy Pet Foundation and he’s now teaching Little Ricky, the newest addition to his posse, how to walk on a leash. Ricky’s image is featured on Lucy Pet Products’ Cats Incredible™ Cat Litter bags. Ricky the Rescue Cat loves to high-five. Have you seen Ricky the Rescue Cat at a pet event or a show? If you take a pic, make sure to tag us #lucypetproducts!
Lucy is a female Chihuahua mix who is also a core squad member of the Lucy Pet Foundation and, as a former rescue.
Lucy is a female Chihuahua mix who been out on her own for a long time. She was found completely covered with dirt, toenails curling under, tire marks on her back and malnourished. A few weeks after she was adopted, she gave birth to a litter. Lucy and her pups became the inspiration for The Lucy Pet Foundation. Today Lucy lives with our founder Joey Herrick and his family. Her story also helped inspire our first product line of shampoos. Lucy is featured on the label of our “Berry Berry Smellicious” Shampoo and Leave-In Conditioning Spray, also on the front of our Formulas for Life ™ dog food bag. She set up “Lucy’s Taste Test Panel Pals” to get feedback from her canine and feline friends to help the human Product Development Team at Lucy Pet make great products that dogs and cats will love.