In the late 1980s, Joey Herrick started a quality pet food company that changed the face of the pet food industry – and it did.
So who exactly is Joey Herrick?
He was the founder and president of Natural Balance, starting the small cottage industry company in a van, delivering his quality pet food to local pet retailers around Southern CA. The company expanded over the next 25 years through word-of-mouth, dog-to-dog, and cat-to-cat, becoming one of the most beloved and trusted names in pet food through quality ingredients, caring customer service, and the love for animals.
In 2013, Joey sold the company and began a new path of giving back to the animals.