Our Clay Litter is Earth Friendly

As a California-based company, Lucy Pet Products cares very deeply about the environment. We selected a partner with an outstanding environmental record to provide 100% pure Sodium Bentonite.

  • The clay we source is carefully procured with procedures that preserve and protect the environment, with special care to reclaim the land.
  • Native pasture grasses are planted to help vegetation and ground cover from small animals, birds, and insects, as well as to become productive for farming or ranching.
  • Layers of new soil are specially contoured to blend in with the natural topography of the area.

Often, this process actually improves the surface area for wildlife for better feeding, grazing or nesting opportunities.

  • Our Clay litter has better odor control = less use
  • Better Clumping = less use
  • Fine material better than coarse material
  • Fine particles have higher absorption capacity = less use
  • Additives improve material efficiency
  • Smell Squasher™ additive stops ammonia (# masking) = less use Because consumer won’t need to completely dump litter box as often as corn/wheat or other brands of clay.
  • The Greenest: Cat Incredible™ clumping clay litter with Smell Squasher™ = less use

Honesty, Transparency, and full facts, from a company that cares.



Which Litter Type is Truly More Earth Friendly?

Litter Life Cycle Analysis

Know the facts on the process, energy & resources it takes to create each type of litter.

Overall Conclusion:

In general, all clay materials have very low CO2 emissions: average 30 gr CO2 per kg per cat per day = 12 Watt LED, 6 hours/day

The Truth About Clay Litter

Myths of “Alternative Litters”

Cats Incredible™ Clay Litter:

  • High Performance in odor control
  • Preferred by the cat (natural sand) 
  • Better control of high bacteria (feces malodor)
  • Less complex to produce
  • Responsible mining
  • Sodium activated
  • Unlimited availability
  • Very good CO2 carbon results


Corn and Wheat Litters:

  • Poor performance in order control
  • Organic material feeds bacteria & Mold
  • Frequently rots in presence of moisture
  • Attracts pests
  • Poor litter acceptance by the cat
  • More expensive and complex production processes
  • Requires precious water supply to grow crops
  • Low-grade recycling
  • Limited availability raw material
  • Poor COcarbon results


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