At Lucy Pet, we formulate not based on trends of fads, but what is best for the animal. Our team of nutritionists and experts has over 200 years of combined experience in animal nutrition. Using science and fact as a guide, we set protein levels, along with levels of fat, carbohydrates, and fiber at optimal levels for peak performance. We do not distort one nutrient just for marketing purposes to “win” a sale. Despite what some brands of pet food offer, dogs and cats bodies will not absorb or utilize protein beyond a specific level. It is also our nutritional philosophy that excessive protein levels can unnecessarily tax some vital organs. There are no long-term scientific studies on the effects of feeding extreme protein levels, and as such we do not recommend that consumers select a pet food based on that single criteria.