Dow is driving innovations to help address many of the world’s most challenging problems. They share our desire to disrupt the cat litter market with a product that effectively addresses the ammonia problem that is so harmful to cats and their owners. Dow believed they had a technology that, when added to animal applications such as cat litter, would go beyond the simple masking or neutralizing of ammonia. They undertook rigorous internal and independent external testing to confirm that, when applied according to label directions, their patent-pending odor control technology prevents ammonia formation from cat urine and prevents fecal odor. This is a performance that is not currently found in any available cat litter product on the market. Best of all, the Smell Squasher technology is non-toxic and non-hazardous to pets and humans. We are proud to partner with a leading innovator like Dow.