Lucy is real and so is our food.
Lucy Pet Products is a super-premium pet food company based in Westlake Village, California, USA. We own and operate our own pet food plant, Breeder’s Choice in Irwindale, CA. Breeder’s Choice manufacture Lucy Pet Formulas for Life dog and cat foods and dog food rolls. Lucy Pet is the Leader in Gut Health and our “Formulas for Life” feature prebiotic balanced fiber that nourishes your dog and cat’s total health.
Lucy Pet Products “Products with a Cause” was founded with the purpose to help fund the Lucy Pet Foundation; a registered 501 (c) (3) animal charity dedicated to reducing the 60,000 dogs and cats a week from being euthanized in America. We are committed to helping animals by supporting the Lucy Pet Foundation, whose mission is to reduce pet overpopulation and support other animal welfare causes. Our Foundation’s Spay/Neuter/Adoption Mobile clinic has performed over 30,000 free spay and neuters, and over 70,000 free vaccines in the Southern California area.
Our Philanthropic Mission
Lucy Pet is more than just a pet product brand—it is one segment of a loving community that strives to make a difference in the animal world. By making regular donations to The Lucy Pet Foundation, Lucy Pet plays an authentic role in the non-profit’s achievements.
With a primary goal to lower euthanasia rates and combat overpopulation, The Lucy Pet Foundation provides free spays and neuters across Southern California in low income areas. The non-profit ultimately aims to install spay/neuter and adoption mobile clinics in every major city throughout the country.
Our Expert Team
The Lucy Pet nutrition team includes professionals from the pet industry, animal nutrition, animal physiology, sourcing, manufacturing, and veterinary health care. We’re not part of some huge corporation with layers and layers of red tape. We are real people who are working with animals every day with one goal in mind, to help animals.
Our nutrition team specifically has well over 200 years of combined experience in dog and cat nutrition and animal health. We produce our dry dog and cat foods in our very own pet food plant here in Southern California. We’re people who love pets, are experts in our respective fields, and who understand what consumers want and what pets need to thrive.
Joey Herrick
CEO & Co-Owner
Dr. George C. Fahey
Nutrition Expert
Rick RockhillChief Operating Officer
Betsy Martin
Director of Product Development
Our nutrition team of experts also includes highly credentialed professionals with extensive backgrounds in companion animal health and nutrition:
Dual Ph.D. Nutritionist Formulation Team, 48 years experience
“Safe Quality Food (SQF) Level 2” Certified Ingredient Sourcing Specialists, 20 years experience
D. Product Development & Innovation Team, 50 years experience
Companion Animal Nutritional Scientist, 20 years experience
